"Be careful. People like to be told what they already know. Remember that. They get uncomfortable when you tell them new things. New things . . . well, new things aren’t what they expect. They like to know that, say; a dog will bite a man. That is what dogs do. They don’t want to know that man bites a dog, because the world is not supposed to happen like that. In short, what people think they want is news, but what they really crave is olds . . . Not news but olds, telling people that what they think they already know is true."
My concern and the reason for this blog post is how within testing we can become more creative and innovative. As one of my previous post stated I think to be creative we need to think about finding problems than trying to solve them. Continuing on the path of our focus being only to solve problems restricts our creative thinking. At the same time we need to find ways to convince those who dismiss anything new or unexpected. To do this a set of guidelines should be introduced to encourage creative thinking rather than discourage:
• Those who easily dismiss new ideas should not be quick to be negative, negative comments and views are one of the easiest ways to destroy creativity.
“The creative impulses of most people can be suffocated by negative criticism, cynical put-downs or dismissive remarks.”Company leaders need to lead from the top and encourage new ideas and innovation, making the task of thinking (creative and divergent) as important as other everyday tasks. They need to give time to allow this to happen.
“it’s not enough to think differently. We also have to act differently”
Abraham Lincoln (Taken from Ken Robinson – Out of our Minds)• There is a need to encourage people to try, and to see failure and mistakes as learning opportunities. We should stop blaming and encourage risk taking to enhance the opportunities for serendipity moments.
“We don’t teach people how to deal with failure and this is a fundamental oversight.”We need to have more diversity within teams, encourage people who may have different views to yourself to work with you. Employ someone who thinks differently to you. This gives more chances that new ideas will be generated from these differences.
“Such people will provide a wider range of knowledge from which to extract information and build upon ideas.”Spend more on training the people who work with you or for you. Take an interest in their learning, encourage, mentor, and support their creative needs.
“Creative teaching requires moving from a focus on imparting knowledge to knowledge acquisition, providing opportunities for the learner to engage in deep thought and productive action.”It is not enough to come up with new ideas; creativity involves doing something and applying your ideas.
"Innovation is the process of putting new ideas into practice. Innovation is applied creativity."
I will leave you with one of my favourite quotes from the American poet Jack Kerouac, It is OK to be different and to challenge the status quo we need to encourage more crazy ones into testing.
“Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round heads in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”